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Why is it so effective?

Because we exploit a completely natural feature of the human nervous system. As I'm sure you have already noticed, the most natural is often also the most effective in the long run.
And one of our most elementary common feature is our reaction to rhythm and sound. For instance, it is almost impossible not to move some part of the body, if you hear a rhythm. - And that applies, even if we do not really like the music itself.

And if we subject our brain to certain waves, - i.e. certain rhythms, - the brain will vibrate with them. In this way, we can make our brain vibrate in rhythms which will then draw the best from us, both physically, emotionally, mentally and spiritually.
The brain has a so-called frequency following responce, which is stimulated by MasterWaves in order to create relaxation, energy and contact with our deeper layers of being and nearness.

MasterWaves, Slimmingevej 34, Vollerslev, 4100 Ringsted, Denmark +45 70261636